The “box tee” is particularly iconic and has seen thousands of iterations over the decades. Like the modern wristwatch for business types, Supreme shirts have become a sort of statement piece amongst the streetwear obsessed. Their fervor is admirable… though it’s all in the service of a multinational corporation mostly-owned by an even bigger conglomerate.

People line up around stores (or used to, pre-COVID, now they queue up in digital lines) eager to get their hands on a coveted Supreme shirt or hat or hoodie the moment it hits the shelves. It’s an event presaged by trending hashtags and leaving an aftermarket economy in its wake. When a Supreme drop hits, it’s not just another streetwear brand unloading new products. Stunts like branded bricks and Oreos plus hundreds of high-priced name brand collaborations have turned what was once a fairly accessible skatewear-company-gone-mainstream into a source of endless hype, speculation, and controversy.

A label with such a massive pop-culture footprint that it’s created scores of people who construct their entire identities out of either loving the brand or hating it with a passion. You know what you clicked on - we’re here to talk about Supreme.

Supreme cool pics